THE Great Zimbabwe Monuments are receiving lower than 10% of overseas vacationers who discuss with Victoria Falls, United Nations Office for Project Services (UNOPS) challenge supervisor for the web site’s rehabilitation Salesio Zwawada has mentioned.
Zwawada who was once addressing reporters at a contemporary workshop in Masvingo mentioned UNOPS, which is lately excited by a £3 million-three 12 months building challenge on the monuments, will quickly be enticing a but to be known personal participant to do advertising for the World Heritage Site (WHS).
Covering 800 hectares, Great Zimbabwe is the most important of greater than 150 dry mortar stone ruins scattered throughout Zimbabwe and Mozambique in accordance to the United Nations (UN) company.
“Great Zimbabwe has strong potential for tourism, however, not much is happening primarily because there is inadequate resources to market and promote it as a destination,” mentioned Zwawada.
“Statistics from our feasibility find out about point out that Great Zimbabwe receives lower than 10% of global vacationers that cross to Victoria Falls. If Victoria Falls will get 100 Great Zimbabwe will get lower than 10.
“After further studies are done the idea is to delegate a private player who is going to do a commercial marketing and promotion of the site, following a tourism strategy or plan that comes from the process.”
An Agence Francaise de Developpement (AFD) funded feasibility find out about carried out by way of UNOPS between January and September, 2021 known problems and alternatives for Great Zimbabwe’s enhancement WHS standing.
Added Zwawada: “When I interacted with the Zimbabwe Tourism Authority (ZTA) they mentioned phase of the rationale was once that hospitality amenities don’t supply for vacationers and companies to come. They gave examples of the few lodges which can be in Masvingo.
“It is not that people do not want to come here, there are very few facilities.”
Victoria Falls, Nyanga and Vumba are Zimbabwe’s premier vacationer sights. Little has been carried out on the other hand to marketplace different, worthy areas corresponding to Great Zimbabwe, Matopos Hills amongst others.
Zimbabwe Tourism Authority (ZTA) spokesperson Godfrey ‘Chief’ Koti mentioned they had been running on imposing a 2020 masterplan that can merge tourism on the heritage web site with its neighbouring sights in order to persuade extra other folks to discuss with.
“We have drawn a masterplan for Great Zimbabwe and now are on the ground trying to open up investment lines so that people come up with various activities and accommodation facilities,” mentioned Koti.
“We are running on merging the entire house with the Tugwi-Mukosi challenge and ensuring that we reap up to we will be able to from the heritage web site.
“There are some other folks already hanging motels on some of the islands there however lately we are attempting to make some noise in regards to the Great Zimbabwe to ensure that other folks cross there.
“We have talked to operators to improve the room stock and quality there as it has already proved to be a favourite for local tourists.”
ZTA is lately operating a marketing campaign to inspire native and overseas vacationers to discuss with in the course of the #ZimBho marketing campaign. This concerned profiling and advertising of native sights.
Author: New Zimbabwe