Political slogans are the cornerstone of each and every political marketing campaign and are advanced to additional specific political targets. They are one of the crucial maximum well known and regularly used political jargons. They focal point on a definite social or financial downside and put across their perspective as slogans as a result of they imagine that is extra robust and efficient.
A marketing campaign poster or promoting banner could have house restrictions, and the period of time allocated for a tv industrial or message broadcast throughout the nightly information could have an affect on what is also mentioned.
However, through sending a more potent and clearer message, a handy guide a rough and succinct tagline can get past those obstacles (Hodges, 2014, p. 349). The energy of a political slogan can also be immense. Slogans were used to create memorable words which might be nonetheless in use as of late. A excellent slogan is the important thing to a a hit political marketing campaign. It can be utilized as an efficient branding methodology or to ascertain the birthday celebration’s values and targets for electorate.
Elections in Liberia were marked through political slogans and other messages which were most commonly efficient and resounding for political events and their applicants.
In the 1997 Special Presidential Election, peculiar Liberians subsidized former President and Head of the defunct National Patriotic Front of Liberia (NPFL), Charles G. Taylor, Sr., as their favourite selection through making a song loudly, “You killed my Ma, you killed my Pa, I will vote for you.” Mr. Taylor received the election through acquiring greater than 75% of the votes.
Similarly, when the previous African, European, and World Best footballer, now serving as President of Liberia, introduced his candidacy for the Liberian Presidency in 2005, the Liberian folks stood tall and mentioned, “You know book, You na know book, we will vote for you.” Although Mr. Weah didn’t win the 2005 Special Presidential and Legislative Elections, he got here 2nd to Mrs. Ellen Johnson Sirleaf, who received as President.
The effects from the 2005 election become a baseline for the Congress for Democratic Change (CDC) and Mr. Weah’s victories within the 2014 midterm senatorial election and the 2017 Presidential and Legislative Elections.
They used the preferred enhance the CDC won from Liberians in its debut election for the rustic’s easiest workplace to strategize and come again more potent. Furthermore, within the 2017 Presidential and Legislative Elections, Presidential applicants coined marketing campaign messages to precise their common issues and draw in electorate.
A couple of examples throughout the 2017 elections come with “Liberia and Liberians deserve better: we cannot keep doing the same thing and expecting different results,”, Mr. Alexander B. Cummings, Political Leader of the Alternative National Congress; “Think Liberia, Build Liberia, and Love Liberia,” through Amb. Joseph Nyuma Boakai, Sr., Unity Party Standard Bearer; and “Change for Hope,” through Amb. George M. Weah, CDC Standard Bearer.
As Liberia approaches the 2023 Presidential and Legislative Elections, Liberians are looking for to switch its present executive because of a loss of management to battle corruption, as evidenced through the sanctioning of 3 most sensible officers of the Weah-led executive, particularly: Nathaniel F. McGill, Former Minister of State for Presidential Affairs and Chief of Staff to the President; and Bill Twehway, former Managing Director of the National Port Authority; the rise in costs of fundamental commodities evidenced through a round from the Ministry of Commerce & Industry signed through the Minister dated December 2, 2022, among many different urgent nationwide considerations.
The Collaborating Political Parties (CPP), which comprised the Unity Party (UP), the Liberty Party (LP), the All-Liberian Party (ALP), and the Alternative National Congress (ANC), was once established in 2018 because the car to unseat the present CDC executive led through George M. Weah, Sr. Despite its triumph within the 2020 senatorial bi-elections, in 2021, the UP and ALP withdrew from the CPP at the allegation of fraud and loss of team spirit and are actually observed running along with a fraction of the LP with Ambassador Joseph Nyuma Baokai, Sr. as their political chief, whilst a fraction of the LP and ANC are protecting along with Mr. Cummings of the ANC, as their political chief. Since the CPP’s death, there were severe infighting amongst quite a lot of opposition political events over restructuring as they get ready for the presidential and legislative elections in 2023.
Each of the above-mentioned political events has been running one after the other for the rustic’s easiest governance seat, thus influencing the verdict of the Liberian folks on the subject of their enhance.
The cave in has created some point of reduction for the Weah-led management, as they’ve been pushing from all corners to right kind one of the crucial lapses and governance problems at this time.
While there may be a large number of disunity among the opposition political events in Liberia, most sensible radio stations within the nation like OK FM, Spoon FM & TV, and Prime FM have all been undertaking opinion polls within the nation’s capital and surrounding counties like Grand Bassa, Margibi, and Bong, respectively, as a way to listen from the Liberians as we manner the 2023 Presidential and Legislative Elections.
Throughout those unannounced polls within the counties stated, two issues have emerged: First, the previous Vice President and Standard Bearer of the Unity Party has been profitable cumulatively, with the present president of Liberia, George M. Weah, Sr., coming in 2nd. Interestingly, however no longer unexpected, a brand new political slogan has emerged:
“He’s old or not, we will vote for him;” a connection with Amb. Joseph N. Boakai, Sr. Voters of all age teams calling on radio communicate displays and throughout interviews, and not using a unmarried type of concern, categorical enhance for the JNB’s “Think Liberia, Build Liberia, and Love Liberia” slogan.
They are reworking it to mention, “We will vote for Joseph Nyuma Baokai, Sr.,” famously referred to as JNB, “whether He’s old or not, we will vote for him.”
Could this be a reproduction of the preferred political slogan victory of 1997 for JNB or the opposition in 2023?
Political actors and impartial electorate are intently looking at the political panorama. Liberians are keen to switch the present CDC regime, however one large query that also lingers is, “with whom”? Members of the opposition events in Liberia proceed to make their person circumstances, however Liberians are all for disunity within the opposition, thus developing an enormous downside referring to who they might be supporting. The CDC executive is certain about getting reelected according to the opposition’s disunity and the present public sector funding tasks being performed through the federal government.
Former Coca-Cola govt and businessman Alex Cummings, who continues to argue that “we cannot keep doing the same thing and expecting different results,” has been closely criticized in fresh days for the appointment of outdated political actors who’re regarded as through Liberians as “old wines” on his first appointed committee to control his marketing campaign according to his present political argument.
For JNB, he continues to enchantment to a wide base of Liberians to enhance him on account of his greater than 40 years of revel in within the public sector, which has no suspicions about him mismanaging public bucks or misusing public accept as true with for his private achieve, whilst different electorate are very all for JNB’s age, 78.
As different electorate fear about age, maximum Liberians who’re overtly expressing their perspectives thru public opinion polls are keen to search out anyone with robust public and non-public sector management revel in who can lead Liberia out of its present state of unhealthy governance and loss of management to guide the rustic’s post-war rebuilding processes. With those large public outpourings of enhance, JNB stands to realize votes for his carrier to the rustic, dedication to protective public budget, and use of his exemplary existence as a fashion for the ones looking for to serve within the public sector.
With those effects coming from unannounced polls, if the previous is anything else to head through, JNB might be in a powerful place to win the impending presidential and legislative elections, protecting all components consistent as the present realities of hardship and mismanagement of the rustic through the present management proceed. JNB’s marketing campaign slogans, “Think Liberia, Build Liberia, and Love Liberia,” are lately conveying a clearer message to the Liberian folks according to the present scenario in Liberia underneath the CDC-led executive.
The slogan is meant to concisely be in contact with all vote casting teams whilst concurrently interesting to not sure electorate who would possibly not have robust emotions both manner about his candidacy however would love some readability earlier than they solid their vote.
About the Author:
Bill McGill Jones is a mission supervisor through coaching with greater than 13 years of revel in in global construction, mission and program control, public sector reform, and monetary advisory paintings with senior-level executives and decision-makers within the public and non-public sectors in Africa and america.
Bill holds a Master of Science Degree in Project Management from Morgan State University in Baltimore, USA, a Master of Science Degree in Environment and International Development from the University of East Anglia in Norwich, England, the United Kingdom, in 2018, and a Bachelor of Science Degree in Economics from Cuttington University in Liberia in 2011, plus a bunch of govt certificate in management from the Harvard Kennedy School of Government in america and the Public Administration International within the United Kingdom, among others. His e mail cope with is [email protected]